attitude scale

/'ætɪtju:d skeɪl/ noun
a device which measures or tests attitudes by analysing a subject’s responses

Marketing dictionary in english. 2015.

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  • Rating scale — A rating scale is a set of categories designed to elicit information about a quantitative attribute in social science. Common examples are the Likert scale and 1 10 rating scales for which a person selects the number which is considered to… …   Wikipedia

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  • Rosenberg self esteem scale — The Rosenberg Self Esteem Scale is a widely used self esteem measure in social science research.The scale is a ten item Likert scale with items answered on a four point scale from strongly agree to strongly disagree. The original sample for which …   Wikipedia

  • System Usability Scale — The System Usability Scale (SUS) is a simple, ten item attitude (Likert) scale giving a global view of subjective assessments of usability. It was developed by John Brooke at Digital Equipment Corporation in the UK in 1986 as a tool to be used in …   Wikipedia

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